Sabtu, 30 Januari 2010

[F368.Ebook] Download PDF Cost Accounting: Theory and Practice, by Bhabatosh Banerjee

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Cost Accounting: Theory and Practice, by Bhabatosh Banerjee

  • Published on: 2006-01
  • Format: Import
  • Original language: English
  • Dimensions: 9.21" h x 1.81" w x 6.93" l, 2.79 pounds
  • Binding: Paperback
  • 988 pages

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Rabu, 20 Januari 2010

[T126.Ebook] Ebook Download Between the Sexes, by Lisa Cahill

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Between the Sexes, by Lisa Cahill

  • Sales Rank: #2039413 in eBooks
  • Published on: 1985-01-03
  • Released on: 1985-01-03
  • Format: Kindle eBook

Most helpful customer reviews

2 of 24 people found the following review helpful.
i just disagreed. it wasn't very readable either.
By Joshua D. Jones
That pretty much sums up my attitude towards the book. I would give a whole hearted recommendation to reading "Does Christianity squash women" by Rebecca Jones instead.

If you're an out and out feminist who loves "Womyn's Studies" and thinks that its ok to refer to God as a chick, then you'll like this book. But if you believe that God made clear gender differences in creation, you won't.

And like I said, the writting style isn't very engaging.

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Opening and Operating a Retail Bakery is a resource that is "Right Here, Right Now" by someone who has been in the Industry for decades and is still in it today. The benefit for readers that have been looking for a way to learn what seems to have been a secret for the last 40 years, is gaining the skills required to successfully open their own bakery. Crawford templates the proven steps needed to open a bakery, along with keys to operate it that work in the marketplace. The text provides tools, advice, coaching, and best practices that are based on the author's experience and being used now in the over 85 companies and 500+ retail locations that he currently supports. The application of information in the book will be supported through a student project. This project is the beginning of taking concepts from the book and turning them in to something that readers can execute on to meet the goal of opening and operating a successful bakeshop.

  • Sales Rank: #119865 in Books
  • Brand: Crawford, Rick Douglas
  • Published on: 2013-10-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x .70" w x 8.40" l, 1.60 pounds
  • Binding: Paperback
  • 304 pages

Most helpful customer reviews

7 of 7 people found the following review helpful.
Required Reading for Bakery Operators
By Jonathan
Rick Crawford’s “Opening and Operating a Retail Bakery” is a valuable resource for budding entrepreneurs and seasoned bakery operators like. The textbook format provides a well-organized set of information while the author’s extensive experience reflects a real-world perspective. Crawford also takes care to include general business topics such as writing a business plan, securing financing, and sourcing equipment, but also touches upon easily neglected details such as selecting a location that is on the morning-commute side of the street or that has delivery access for a 30-foot semi-trailer. A must for anyone looking to open or currently operating any form of bakery or café establishment!

7 of 8 people found the following review helpful.
Really good book for a beginning your search on how to ...
By Ashley R. Bouck
Really good book for a beginning your search on how to run a bakery business. One thing it doesn't address though is how to run a SMALL bakery. This is for people who want to run a huge shop with a dozen or more employees. What if it's just you and a friend working out of a shed in the back yard? I would personally like to know a little more about that. But for a start, it's good at helping you learn where to order supplies, how to order, how to price your product, what the minimum tools are for the trade, and a few specialty tools that will make life easier.

7 of 8 people found the following review helpful.
Excellent details and practical advice!
By Elizabeth Pyle
This book is written with a strong knowledge of the industry and clear breakdown of key steps for opening a retail bakery. The construction time-line with action points for future bakery owner is worth the price of the text alone. Easy to read and great end of chapter exercises. I highly recommend this text.

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Selasa, 19 Januari 2010

[Z798.Ebook] Free PDF Heartland Lauren Brooke Collection 17 Books Set (Coming Home, After the Storm, Breaking Free, Taking Chances, Come What May, One Day You'll

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Healing Horses, Healing Hearts... Heartland Lauren Brooke Collection 17 Books Set RRP: £ 84.83 Brand New Titles in This Set Coming Home, After the Storm, Breaking Free, Taking Chances, Come What May, One Day You'll Know, Out of the Darkness, Thicker than water, Every New Day, Tomorrow's Promise, True Enough, New Beginning, Love is Gift, Everything Changes, Always There, A Winter's Gift, Amy's Journal

  • Sales Rank: #6814638 in Books
  • Published on: 2013-01-01
  • Binding: Paperback

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Kamis, 14 Januari 2010

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Elmer the elephant is bright-colored patchwork all over. No wonder the other elephants laugh at him! If he were ordinary elephant color, the others might stop laughing. That would make Elmer feel better, wouldn't it? The surprising conclusion of David McKee's comical fable is a celebration of individuality and the power of laughter.

Elmer the elephant, a colorful character because of his patchwork hide and sense of humor, tries to blend in with the herd, but soon realizes that he's happiest just being himself. "McKee's gentle humor and love of irony are in full force in this celebration of individuality and laughter." -- Publisher's Weekly.

  • Sales Rank: #6309 in Books
  • Brand: Brand: HarperCollins
  • Published on: 1989-09-18
  • Released on: 1989-09-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.13" h x .25" w x 7.75" l, .65 pounds
  • Binding: Hardcover
  • 32 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
Elmer the elephant is a colorful character. His heady optimism and unbridled sense of humor keep the entire community in a cheery mood. And Elmer's unusual multicolored checkerboard hide is the wonder of all the other elephants, who are characteristically gray. In spite of his sunny disposition, Elmer begins to feel conspicuous. He starts to believe the others are laughing at him because of his crazy patchwork coat. When Elmer discovers a bush in the jungle with elephant-colored berries, he shakes the bush and rolls in a berry mash until he is as gray as the others. Now no one seems to notice him; for a time he enjoys his anonymity, but after a while he begins to realize just how quiet and dull things are when he's not around. Finally the practical joker in Elmer emerges, and he soon has the whole gang laughing again. McKee's gentle humor and love of irony are in full force in this celebration of individuality and laughter. Well-designed spreads are washed with stunning color and the use of textured, painted and airbrushed surfaces contributes to the powerful visual impression. Ages 4-7.
Copyright 1989 Reed Business Information, Inc.

From School Library Journal
PreS—The story of the patchworked pachyderm, who just celebrated his 25th birthday, is now available in board book form. A new generation of children can traipse through the jungle with Elmer as he meets friends and learns to embrace his unique style. Though the text might be a tad long for toddler storytimes, the bright colors and comic facial expressions will charm young listeners.

Review
"Unquestionably the life and soul of the party. I loved this book from the first time I read it." Exepose "Its message of celebrating diversity and uniqueness is just as topical today as it was when celebrated author David McKee first created Elmer." Junior Magazine "A deserved favourite with the 2-5s." The Sunday Times "A wonderfully upbeat and powerful tale that celebrates the uniqueness of the individual - and provides one of literature's best-loved characters too." Junior "A celebration of individuality and laughter." Publishers Weekly

Most helpful customer reviews

61 of 61 people found the following review helpful.
Not the same as the library's edition
By MollyGrue
My daughters and I love this book, but I subtracted a star because it is not quite the same story I expected. We checked it out of the library a couple times, then had to have our own edition. The story and illustrations are slightly changed. My daughters, ages 2 and 4, noticed the changes, and I think the story misses out a little.
For example, the library book starts with a bit booming sound in the jungle and all the animals are startled, but then we find out it's just the herd of the happy elephants who are laughing. The book I just bought begins saying "There was once a herd of elephants," but then it goes on to say that they were happy. Also, this edition does not have the bird who helps Elmer in covering himself with elephant-colored berries. Same story, but some very sweet details are missing.
I don't know why they've shortened the story; maybe they think children cannot stay focused for the longer version. In any case, I will be looking for an older edition, or maybe there's a current book with the same story.
Overall great book, but it has been better.

0 of 0 people found the following review helpful.
Good for teaching acceptance and appreciation of differences.
By Barbara S
Good for helping young children to learn to welcome, accept and value classmates with differences.

0 of 0 people found the following review helpful.
Five Stars
By GlitterMuffin915
Such a fun story that shows that being unique and colorful makes you a little extra special!

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Selasa, 12 Januari 2010

[N759.Ebook] PDF Ebook Digispark USB Development Workshop, by Agus Kurniawan

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Digispark USB Development Workshop, by Agus Kurniawan

The Digispark is an Attiny85 based microcontroller development board similar to the Arduino line, only cheaper, smaller, and a bit less powerful. This book helps you to get started with Digispark USB development. The following is highlight topics in this book:
* Preparing development environment
* Setting up Digispark USB
* Working with Digital I/O
* DigiUSB - Digispark debugging
* PWM and Analog Input
* Working with I2C

  • Sales Rank: #1415938 in eBooks
  • Published on: 2015-09-17
  • Released on: 2015-09-17
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Decent overview, would like to see more
By Kevin Carlson
This booklet is short and to the point. I would pay more to see more details - for instance, a more practical example of I2C hardware.
Also, this book needs a bit of editing by a native English speaking person. Given that it's currently the only book dedicated to Digispark hardware, not too bad. Perhaps the manufacturer can add their contribution?

0 of 0 people found the following review helpful.
OK but a few linguistic problems
By Dale A. Haines
This is one of the only if not THE only book for the digispark range of boards.
Unlike the Arduino series which use the Atmel Atmega328 the Digispark uses the ATtiny 85 an a compressed version of the Arduino code allowing it to be programmed by a suitably modified Arduino IDE. It does however have a far smaller amount of useable memory after the bootloader has been installed so don't think you can simply port your Arduino UNO code across to the Digispark because you can't
This book is a definitely "to have" if you're playing with the Digispark but you need to be aware that this has been written by someone whose first language appears to have not been english.
Consequently some of the book takes some rereading and considerable decoding before you can make sense of it.
All said and done though this is a worthwhile addition I just can't make it more than "it's ok" as a review as it should have had a deeper proof read by someone who could rephrase sentences correctly.

0 of 0 people found the following review helpful.
Four Stars
By Waycoolman
Informative but not so in-depth

See all 3 customer reviews...

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Rabu, 06 Januari 2010

[L668.Ebook] Download PDF Aristotle and Dante Discover the Secrets of the Universe, by Benjamin Alire Saenz

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Aristotle and Dante Discover the Secrets of the Universe, by Benjamin Alire Saenz

This Printz Honor Book is a “tender, honest exploration of identity” (Publishers Weekly) that distills lyrical truths about family and friendship.

Aristotle is an angry teen with a brother in prison. Dante is a know-it-all who has an unusual way of looking at the world. When the two meet at the swimming pool, they seem to have nothing in common. But as the loners start spending time together, they discover that they share a special friendship—the kind that changes lives and lasts a lifetime. And it is through this friendship that Ari and Dante will learn the most important truths about themselves and the kind of people they want to be.

  • Sales Rank: #3138 in Books
  • Published on: 2014-04-01
  • Released on: 2014-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x 1.00" w x 5.50" l, .67 pounds
  • Binding: Paperback
  • 368 pages

From Booklist
When Aristotle and Dante meet, in the summer of 1987, they are 15-year-olds existing in “the universe between boys and men.” The two are opposites in most ways: Dante is sure of his place in the world, while Ari feels he may never know who he is or what he wants. But both are thoughtful about their feelings and interactions with others, and this title is primarily focused on the back-and-forth in their relationship over the course of a year. Family issues take center stage, as well as issues of Mexican identity, but the heart of the novel is Dante’s openness about his homosexuality and Ari’s suppression of his. Sáenz (Sammy and Juliana in Hollywood, 2004) writes toward the end of the novel that “to be careful with people and words was a rare and beautiful thing.” And that’s exactly what Sáenz does—he treats his characters carefully, giving them space and time to find their place in the world, and to find each other. This moves at a slower pace than many YA novels, but patient readers, and those struggling with their own sexuality, may find it to be a thought-provoking read. Grades 9-12. --Ann Kelley

Review
* "A tender, honest exploration of identity and sexuality, and a passionate reminder that love—whether romantic or familial—should be open, free, and without shame." (Publishers Weekly, starred review)

* "Authentic teen and Latino dialogue should make it a popular choice." (School Library Journal, starred review)

* "Meticulous pacing and finely nuanced characters underpin the author's gift for affecting prose that illuminates the struggles within relationships." (Kirkus Reviews, starred review)

"Sáenez writes toward the end of the novel that “to be careful with people and words was a rare and beautiful thing.” And that’s exactly what Sáenez does—he treats his characters carefully, giving them space and time to find their place in the world, and to find each other...those struggling with their own sexuality may find it to be a thought-provoking read." (Booklist)

"Sáenz has written the greater love story, for his is the story of loving one’s self, of love between parents and children, and of the love that builds communities, in addition to the deepening love between two friends." (VOYA)

"Ari’s first-person narrative—poetic, philosophical, honest—skillfully develops the relationship between the two boys from friendship to romance." (The Horn Book)

"Primarily a character- and relationship-driven novel, written with patient and lyrical prose that explores the boys’ emotional lives with butterfly-wing delicacy."--Bulletin of the Center for Children's Books

"Sáenz is a master at capturing the conversation of teens with each other and with the adults in their lives." (Library Media Connection, Recommended)

"This book took my breath away. What gorgeous writing, and what a story! I loved both these boys. And their parents! Don't we all wish we had parents like theirs? The ending - and the way it unfolded - was so satisfying. I could go on and on...suffice it to say I will be highly recommending it to one and all. I'm sure I'll reread it myself at some point. I hated having it end." (James Howe, Author of Addie on the Inside)

"I’m absolutely blown away. This is Saenz's best work by far...It’s a beautiful story, so beautifully told and so psychologically acute! Both Ari and Dante are simply great characters who will live on in my memory. Everything about the book is absolutely pitch perfect...It’s already my favorite book of the year!" (Michael Cart, Booklist columnist and YALSA past president)

“Benjamin Alire Saenz is a writer with a sidewinder punch. Spare sentences connect resonant moments, and then he knocks you down with emotional truth. The story of Ari and Dante’s friendship widens and twists like a river, revealing truths about how hard love is, how family supports us, and how painfully deep you have to go to uncover an authentic self.” (Judy Blundell, National Book Award-winning author of What I Saw and How I Lied)

About the Author
Benjamin Alire Sáenz is an author of poetry and prose for adults and teens. He is the winner of the PEN/Faulkner Award and the American Book Award for his books for adults. Aristotle and Dante Discover the Secrets of the Universe was a Printz Honor Book, the Stonewall Award winner, the Pura Belpre Award winner, the Lambda Literary Award winner, and a finalist for the Amelia Elizabeth Walden Award. His first novel for teens, Sammy and Juliana in Hollywood, was an ALA Top Ten Book for Young Adults and a finalist for the Los Angeles Times Book Prize. His second book for teens, He Forgot to Say Goodbye, won the Tomás Rivera Mexican American Children’s Book Award, the Southwest Book Award, and was named a New York Public Library Book for the Teen Age. He teaches creative writing at the University of Texas, El Paso.

Most helpful customer reviews

37 of 39 people found the following review helpful.
Breathtakingly beautiful, moving, and poetic...
By Larry Hoffer
Let's talk about how tremendously much I loved this book.

Aristotle ("Ari") is a sensitive yet somewhat angry 15-year-old growing up in Texas in the 1980s. The baby of the family, he feels disconnected from his older sisters, and his older brother went to prison when Ari was very young, and his family never speaks of him. He also feels as if his father, a Vietnam vet suffering from PTSD, is a mystery to him, and he wishes that weren't the case. He spends most of his days alone, distant from others.

"In order to be wildly popular you had to make people believe that you were fun and interesting. I just wasn't that much of a con artist."

One day at the local swimming pool, Ari meets Dante, a boy his age from another high school. Dante offers to teach Ari how to swim, and the two begin an intense friendship. Their conversations touch on poetry, art, their shared Mexican-American heritage (of which Dante is less enamored), and the way they don't quite "get" their parents, although Dante's relationship with his parents is much more open and emotionally honest. which Ari envies.

"I was mostly invisible. I think I liked it that way. And then Dante came along."

As their relationship intensifies, Ari finds himself simultaneously needing Dante's friendship and being scared by that need. He's still not willing to confront his parents with the questions he has about his father and his brother, which makes him angrier and sadder. And when a split-second decision leaves their friendship on unequal footing, Dante reveals that his feelings for Ari are stronger than friendship. Ari doesn't want to lose Dante's friendship but he's not willing to deal with Dante's feelings.

What will it take for us to lay down the armor we have around our hearts, to put aside our anger and sadness and realize that we are worthy of love and being loved? How can a person determined never to need anyone let themselves actually need someone? How can you tell the difference between friendship and love? Benjamin Alire Saenz's novel is so beautifully poetic, so emotional--it's funny, heartbreaking, frustrating, and rewarding. Just like life is.

I thought the characters in this book were so beautifully drawn. While at times Ari's anger, depression, and withdrawal was a little frustrating, watching his character transition in a realistic way was worth it. I found myself re-reading paragraphs that I marveled at, both because of Saenz's use of language and because I was so moved.

Some have expressed frustration that the resolution of the book felt incomplete. While I might agree, it didn't take away from my enjoyment of this book at all. I do hope, however, given the response to this book, that Saenz might consider writing a follow-up, because I'd love to know what happens next.

I read a lot, and this year alone, have read some phenomenal books. Without a doubt, Aristotle and Dante Discover the Secrets of the Universe is one of those.

1 of 1 people found the following review helpful.
I liked this a lot, but... it comes with a surprising but.
By Bogi Takács
I read this for the #ReadProud challenge, Week 3.

This was a contemporary gay YA novel featuring Mexican-American teenage boys. It was a very fast read, with many many very short chapters - I have a weakness for short chapters, so I liked this a lot.

It had wonderful characterization, and angsty teens who came across as actual angsty teens and not some sort of novelistic cliché. I especially loved that (minor spoiler at the end*) - I had that experience (with being trans) where other people knew before I did, and it is not something I see in fiction a lot. I also liked that the parents were well-rounded people and characters in their own right.

I also really liked the cover and the fact that 1. there was calligraphy on the cover 2. the calligrapher was credited (Sarah Jane Coleman).

But there was one part where I did feel that the book kicked me in the jaw, and not in a good sense. This is a major spoiler, and it is about anti-trans hate crimes:

(spoilers from here onward)

The crime that the protagonist's older brother is jailed for is revealed toward the end as.... he killed a trans woman ("transvestite" - sic) sex worker in what seemed to have been a "trans panic" episode. Now. It is made amply clear throughout the book that the brother committed a real crime, so I was glad that it was revealed to be a real crime and he wasn't innocent. BUT. The fact that a lot of the plot involves the family coming to terms with his being in prison, AND the fact that out of ALL possible crimes, the author had to choose this one, really made me feel uncomfortable. I will also probably not pick up the upcoming sequel, because I really don't want to see more 'coming to terms with' with that. This was just one paragraph in the book, but it really soured me on it. Without this paragraph, it would have been an easy five stars... but this changed the interpretation of an entire plotline, and in a way that felt gratuitious to me, especially seeing as this was the only time trans people appeared in the novel.

and the minor spoiler from above:

* - one of the characters had to be cluebatted about being gay

My usual disclaimer about where I got this book: I bought this one with my own money.

2 of 2 people found the following review helpful.
Don't Miss It!
By Essix8592
I was pleasantly surprised by this book. I had read the reviews and saw that they were mostly favorable, but I was worried that I wouldn't be able to relate as a caucasian adult. My worries were unfounded.

The story unfolded slowly at parts but there was always a purpose. I gave 4 stars because I was left wanting a little more at the ending of the book, but the story was mostly closed by the time the words stopped appearing on the pages. Dante and Ari were both interesting characters and I found parts of myself reflected in each of them. I highly suggest you read this book, especially if you enjoy LGBT fiction.

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Minggu, 03 Januari 2010

[O866.Ebook] Free Ebook Consumer Behavior: Buying, Having, and Being (12th Edition), by Michael R. Solomon

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Consumer Behavior: Buying, Having, and Being (12th Edition), by Michael R. Solomon

For courses in Consumer Behavior.

 

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

 

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

 

Also Available with MyMarketingLab™

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

NOTE: You are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 

 

0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being
  • 0134149556 / 9780134149554 MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being

 

  • Sales Rank: #27411 in Books
  • Published on: 2016-01-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x 1.10" w x 8.70" l, .0 pounds
  • Binding: Hardcover
  • 624 pages

About the Author

Michael R. Solomon, Ph.D., is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. Before joining the Saint Joseph’s faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Before moving to Auburn in 1995, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU’s Institute of Retail Management. He earned his B.A. degrees in psychology and sociology magna cum laude at Brandeis University and a Ph.D. in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. He held an appointment as Professor of Consumer Behaviour at The University of Manchester (U.K.) from 2007–2013.

 

Professor Solomon’s primary research interests include consumer behavior and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration, and image; services marketing; marketing in virtual worlds; and the development of visually oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in Europe, Australia, Asia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the U.S. Department of Agriculture, the International Council of Shopping Centers, and the U.S. Department of Commerce. He currently sits on the editorial or advisory boards of The Journal of Consumer Behaviour, Journal of Marketing Theory and Practice, Critical Studies in Fashion and Beauty, and Journal for Advancement of Marketing Education, and he served an elected six-year term on the Board of Governors of the Academy of Marketing Science. Professor Solomon has been recognized as one of the 15 most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the 10 most productive scholars in the field of advertising and marketing communications.

 

Professor Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman’s Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, the New York Times, Self, USA Today, and the Wall Street Journal. He frequently appears on television and speaks on radio to comment on consumer behavior issues, including appearances on The Today Show, Good Morning America, Inside Edition, Newsweek on the Air, the Entrepreneur Sales and Marketing Show, CNBC, Channel One, the Wall Street Journal Radio Network, the WOR Radio Network, and National Public Radio. He acts as consultant to numerous companies on consumer behavior and marketing strategy issues and often speaks to business groups throughout the United States and overseas. In addition to this text, Professor Solomon is co-author of the widely used textbook Marketing: Real People, Real Choices. He has three children, Amanda, Zachary, and Alexandra; a son-in-law, Orly; and three granddaughters, Rose, Evey, and Arya. He lives in Philadelphia with his wife Gail and their “other child,” a pug named Kelbie Rae.

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